Stay Ahead of What's Nextin Influencer Marketing
Track platform changes, consumer behaviour, content trends, and marketing shifts – all in one place. This is your window into what's working now and what's coming next.
The influencer space evolves fast — from TikTok algorithm changes to new content formats and brand campaign trends. This section tracks what's happening right now, helping you adapt and optimise your strategy.
Whether you're a creator or marketer, these updates help you stay competitive in the ever-changing world of social media. From platform policy shifts to emerging content categories, we monitor the trends that matter most to your success.
Stay informed, stay relevant, and stay ahead of the competition with real-time insights into the creator economy and influencer marketing landscape.
🔥 What's Trending Now
The most important trends shaping influencer marketing right now
📉 Instagram Engagement Drops 12% YoY
A new report shows declining story views across micro-influencers – here's what to do about it.
Read Analysis🎥 Short-Form Continues to Dominate
TikTok and Reels are still outperforming static posts for engagement.
Read Analysis💼 Brands Shift to Long-Term Collabs
Fewer one-off deals, more ambassador partnerships in Q3.
Read Analysis🛠️ AI Tools for Creators Are Rising
Tools like caption generators and video summarisers are reshaping creator workflows.
Read Analysis🌍 Hyper-Local Targeting Increases
Brands are now prioritising influencers by city or postcode, not just niche.
Read AnalysisFeatured Reports & Analysis
In-depth research and data-driven insights into industry trends
How TikTok's Algorithm Change Impacts Brand Reach in 2025
New ranking signals now favour comments and saves over likes.
The Rise of Micro-Influencers with Hyper-Engaged Communities
Why creators with 5k–50k followers now drive higher ROI for brands.
Sustainability, Skincare, and Financial Literacy Are Trending
Explore what topics are dominating creator content and campaign interest.
The Creator Economy Reaches $104 Billion in 2025
New research reveals unprecedented growth in influencer marketing spend.
Live Shopping Integration Drives 300% Conversion Boost
How brands are leveraging live commerce with influencer partnerships.
Gen Alpha's Social Media Preferences Shape Future Platforms
Understanding the next generation of social media users and creators.
Frequently Asked Questions
Get answers to common questions about industry trends and changes
What are the top influencer marketing trends in 2025?
Key trends include the rise of AI-powered content creation tools, increased focus on long-term brand partnerships, hyper-local targeting, short-form video dominance, and the growth of live shopping integrations. Brands are also prioritizing authentic storytelling and micro-influencer partnerships.
Is Instagram still relevant for influencers?
Yes, Instagram remains highly relevant despite some engagement rate declines. The platform continues to innovate with features like Reels, Shopping, and Creator tools. Success on Instagram now requires adapting to algorithm changes and focusing on authentic, engaging content.
Are brands still using TikTok?
Absolutely. TikTok continues to be a major platform for brand partnerships, especially for reaching Gen Z and younger millennial audiences. Brands are investing heavily in TikTok campaigns, with many seeing higher engagement rates compared to other platforms.
What's the average engagement rate this year?
Average engagement rates vary by platform: Instagram (1-3%), TikTok (3-9%), YouTube (2-4%), and LinkedIn (2-5%). Micro-influencers typically achieve higher rates than macro-influencers. Rates also depend on niche, content quality, and audience authenticity.
How is AI affecting the creator economy?
AI is revolutionizing content creation with tools for video editing, caption writing, thumbnail generation, and analytics. While some worry about authenticity, most creators are using AI to enhance productivity and creativity rather than replace human connection.
What content formats are performing best in 2025?
Short-form videos (15-60 seconds) continue to dominate across platforms. Educational content, behind-the-scenes footage, user-generated content, and interactive formats like polls and Q&As are performing exceptionally well.
Apply These Insights
Turn trends into action with our practical guides and resources
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